Choice Media is headquartered in Amarillo, Texas, serving a large portion of the Texas Panhandle with outdoor advertising and telephone directory advertising. Its sister company, Swift Outdoor, is located in Waco, Texas and serves the greater Waco-I-35 corridor within a 60-mile radius. Outdoor Advertising Choice Outdoor has almost 800 outdoor advertising faces to serve the advertising needs of businesses large and small. Choice offers an extensive 8-sheet (junior) billboard plant of Canyon, Plainview and Tulia. Choice offers large bulletin advertising of sizes ranging from 10x30 and 12x25 (30-sheets) to 14x48 billboards in a 150-mile radius of the Amarillo area. Billboards are available in the Amarillo market, extending west to Clovis, New Mexico. Click Here for Choice Billboard Locations Choice has several billboards every 15 miles from Amarillo to Lubbock, down to U.S. 87 at Lamesa, including every major highway feeding the Lubbock area. Telephone Directories Advertising Choice Directories publishes telephone directories for Canyon, Texas, Hereford, Texas and West Texas A&M University in Canyon, Texas. The Canyon Directory is distributed each March – distributing 13,500 copies. The Hereford Directory, which includes Dimmitt and Friona, is distributed each May – distributing 15,000 copies. The West Texas A&M University Directory is distributed in late September – distributing 7,500 copies.
