The Riverwitch has been a proven lure for many years. Our high quality fishing lures have unique properties and designs that make them productive in specific situations. Experienced fisherman know how most types of fish will react to bait and can select an appropriate fishing lure for each situation, so we offer the best bait possible.
Most fishing lures are designed to closely resemble live bait in both appearance and movement when underwater. Though each fishing lure reacts differently, most mimic the swimming movements of a live critter when proper angling is applied.
Riverwitch lures are available in a near endless array of styles, colors, sizes, and types. The main purpose of any type of fishing lure is to attract fish, but the type of fishing lure a fisherman chooses might be based on previous experience, personal preference, or another fisherman's suggestion. Therefore, each type of fishing lure performs differently underwater depending on its design.
Many fishing lures are made in bright, almost obnoxious colors, while others are muted and more natural. Making the right choice is largely based on the type of fish you are trying to catch and the fishing conditions. Spoons are often good choices for highly vegetated areas, while plastic jigs work well for crappie fishing. Some fishing lures are even designed to make noise to help the fish better locate the bait in murky waters.
Talk with experienced fisherman that have fished the waters with our lures and you will find our lures have been used to their benefit.
Bangor, Baroda, Beechwood, Benton Harbor, Benton Heights, Berrien Springs, Bloomingdale, Breedsville, Bridgman, Buchanan, Cassopolis, Coloma, Covert, Decatur, Dowagiac, Eau Claire, Edwardsburg, Fair Plain, Galien, Grand Beach, Granger, Hartford, Indian Village, Lake Michigan Beach, Lawrence, Lawton, Long Beach, Marcellus, Michiana, Michiana Shores, Mishawaka, New Buffalo, New Carlisle, Niles, Paw Paw, Paw Paw Lake, Pottawattamie Park, Riverside, Roseland, Sawyer, Shoreham, Shorewood-Tower Hills-Harbert, South Bend, South Haven, St Joseph, Stevensville, Three Oaks, Vandalia, Watervliet, Woodland Beach & surrounding cities
Riverwitch Lures 13387 E. Nicole Ln. Goetzville, MI 49736 (800) 423-4746
